THE FINISH LINE COACH 🏁
IRONMAN 70.3 HALF MARATHON MARATHON 
WHAT’S YOUR FINISH LINE?
Choose your race. Start your plan.
BUILT AROUND THE GOAL. BUILT FROM EXPERIENCE.
Structured training. Clear progression. No guesswork.
Every Finish Line plan is built around the demands of your chosen event and delivered directly through TrainingPeaks.
✓ Race-specific training
✓ Progressive sessions week by week
✓ Recovery built into the programme
✓ Clear session instructions
✓ Structured taper into race day
✓ Built from 18 years in endurance sport
FROM FIRST FINISH TO FASTER FINISH
MEET YOUR COACH.
18 YEARS IN ENDURANCE SPORT. 15+ YEARS COACHING.
I’m Ian Dempsey former professional triathlete and founder of GBC.
I started triathlon in my late 20s as a complete beginner. Eight years later I was racing professionally around the world.
That journey, alongside 15+ years coaching athletes of every level shaped the training principles behind every Finish Line plan.
Simple structure. Progressive training. Appropriate recovery. Race-specific work.
Whether you’re chasing your first finish or your fastest one, the goal is the same:
GET TO THE START LINE READY.
GET TO THE FINISH LINE PROUD.
REAL ATHLETES. REAL FINISH LINES.
TOM SMITH
Ironman / 70.3 / Marathon
“Having a plan that fitted around real life made all the difference.”
LUKE EVANS
70.3 World Championship qualifier
“The biggest difference wasn’t one session. It was showing up week after week and trusting the process.”
CHRIS EVANS
Ironman 70.3 finisher
“Every week I know exactly what I need to do and why I’m doing it.”
WANT MORE SUPPORT?
Prefer your training managed personally, week by week?
1:1 coaching gives you ongoing feedback, plan adjustments and direct coach support throughout your training.
GBC COACH
£150.00 Per Month
Personal coaching, built around you.
For athletes who want their training personally managed, with ongoing guidance and accountability.
✓ Fully personalised TrainingPeaks programme
✓ Weekly plan adjustments
✓ TrainingPeaks workout feedback
✓ WhatsApp support
✓ Race planning & pacing guidance
✓ Swim, bike & run coaching
GBC PRO
£250.00 per month
Closer support. More feedback. Maximum accountability.
Everything in GBC Coach, plus:
✓ Daily workout review & detailed feedback
✓ Weekly video call
✓ In-depth race strategy
✓ Nutrition & fuelling support
✓ Priority coach access
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