YOUR 2027 GOALS START HERE.
10 FREE COACHING PLACES AVAILABLE
Four weeks of personalised coaching to kick-start your 2027 training. Completely free.
WHY GBC?
IAN DEMPSEY | FOUNDER & HEAD COACH
BUILT FROM EXPERIENCE. DRIVEN BY PURPOSE.
GBC was founded by former professional triathlete Ian Dempsey, bringing over 15 years of elite racing and coaching experience to athletes of all abilities.
From first-time triathletes to experienced Ironman competitors, we combine proven training methods with personalised support to help every athlete reach their potential.
REAL EXPERIENCE. STRUCTURED TRAINING. MEASURABLE PROGRESS.
ALUN HANFORD | GBC COACH
An experienced endurance athlete with five Ironman finishes, over twelve 70.3 races and experience representing Great Britain at European Championship level.
Combining his background in engineering and leadership with years of racing experience, Alun brings a structured, analytical approach to coaching.
He understands how to balance ambitious sporting goals with the demands of work, family and everyday life.
SMART TRAINING. REAL-LIFE BALANCE. CONSISTENT PROGRESS.
1:1 PERSONALISED COACHING
Whether you're preparing for your first triathlon, chasing a personal best or taking on an Ironman, our coaching is built around you.
Personalised training, expert guidance and ongoing support from a team that understands both performance and real life.
GBC COACH
£150.00 Per Month
STRUCTURED TRAINING. PERSONAL SUPPORT. REAL PROGRESS.
For athletes who want a personalised training programme, regular feedback and the accountability of having an experienced coach in their corner.
Your training is built around your goals, ability and lifestyle with adjustments as you progress.
✓ Fully personalised TrainingPeaks programme
✓ Weekly plan adjustments
✓ TrainingPeaks workout feedback
✓ WhatsApp support
✓ Race planning & pacing guidance
✓ Swim, bike & run coaching
GBC PRO
£250.00 per month
HIGHER-LEVEL SUPPORT. GREATER DETAIL. MAXIMUM ACCOUNTABILITY.
For ambitious athletes looking to maximise their performance through a more detailed, hands-on coaching relationship.
GBC Pro combines individually tailored training with closer communication, in-depth performance analysis and regular feedback to ensure every session has a purpose.
Everything in GBC Coach, plus:
✓ Daily workout review & detailed feedback
✓ Weekly video Feedback
✓ In-depth race strategy
✓ Nutrition & fuelling support
✓ Priority coach access
REAL ATHLETES. REAL FINISH LINES
Real people. Real progress. Real results
TOM SMITH
Ironman / 70.3 / Marathon
“Having a plan that fitted around real life made all the difference.”
LUKE EVANS
70.3 World Championship qualifier
“The biggest difference wasn’t one session. It was showing up week after week and trusting the process.”
CHRIS EVANS
2x Ironman 70.3 finisher
“Every week I know exactly what I need to do and why I’m doing it.”
WHAT’S YOUR FINISH LINE?
Choose your race. Start your plan.
BUILT AROUND THE GOAL. BUILT FROM EXPERIENCE.
Structured training. Clear progression. No guesswork.
Every Finish Line plan is built around the demands of your chosen event and delivered directly through TrainingPeaks.
✓ Race-specific training
✓ Progressive sessions week by week
✓ Recovery built into the programme
✓ Clear session instructions
✓ Structured taper into race day
✓ Built from 18 years in endurance sport
FROM FIRST FINISH TO FASTER FINISH
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