Analyse, Train, perform.
Triathlon & Run coaching led By former Professional Triathlete Ian Dempsey.
About the Lab
GBC Run Lab is a boutique performance studio helping runners and triathletes move better, train smarter, and race stronger.
Using the Wahoo KICKR Run treadmill, multi-angle video gait analysis, and TrainingPeaks-backed programming, we turn data into drills and performance you can feel.
Whether you're preparing for your first 10K or hunting a 70.3 PB, GBC gives you the confidence and clarity to perform.
Run Packages
One-off coaching packages designed to elevate your running performance
G – Get Started
£125
Run analysis (video review + gait breakdown
Technique feedback & drills
16-week plan to your first 5K / 10K / Half / Marathon
B – Breakthrough
POPULAR
£250
Run analysis + feedback & drills
Threshold run test (to define training zones
16-week personalised plan
Follow-up video review + adjustments
C – Champion
£300
Advanced multi-angle analysis
Threshold test + ongoing zone coaching
Fully bespoke 16-week plan (adapted via TrainingPeaks
Priority access for 1-to-1 feedback
Triathlon Coaching
Monthly coaching packages for swim, bike, and run excellence
G – Get Started
£125
/ month
Triathlon consultation + movement review
Swim, bike & run technique feedback
Monthly plan updates in TrainingPeaks
Ideal for Sprint or Olympic distances
B – Breakthrough
POPULAR
£250
/ month
Discipline-specific drills
Threshold testing (swim, bike & run
Weekly-adapted 16-week plan
Ongoing video feedback + monthly review
Olympic, 70.3 or Ironman focus
C – Champion
£300
/ month
Advanced consultation across all disciplines
Threshold testing + progressive zone development
Fully bespoke weekly plan with continuous updates
Race strategy planning + taper management
Designed for PBs and championship racing
The Studio
A private, appointment-only performance space in Lichfield.
The GBC Run Lab features a Wahoo KICKR Run treadmill, real-time video feedback, mirrors for technique refinement, and a strength zone for mobility and conditioning.
It's a professional environment designed to help you perform like an athlete, whatever your starting point.
How It Works
STEP 1
Book your session
or coaching package
STEP 2
Analyse your form
and thresholds
STEP 3
Train with a
personalised plan
STEP 4
Refine with feedback
and retesting
Ready to train smarter?
Join athletes at every level who are transforming their performance with
GBC Run Lab
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